When you think of motorcycles, what company first comes to mind? The power of brands impacts us every day. They influence how we are perceived and how we act. For many, they define who we are. This course will teach you how brands are created, promoted, and managed. We will look at numerous case studies including the winners and the duds. This course will include lectures. guest speakers, lively conversation, and an opportunity to gain insight into how you can help your business or organization build its own brand.