The art of storytelling is crucial to a successful marketing communications plan. Learn to develop a strong brand narrative and differentiate your business in the growing and burgeoning wellness markets. From creative concept, to market entry, learn to infuse your brand personality and mission strategically into every level of your communications platform.
Week 1: Create your story board and learn how to integrate your brand narrative seamlessly through all your marketing platforms.
Week 2: Identify your promotional vehicles and learn how to select the best marketing platforms (including social media) to bring your brand story to life.