With over 660+ million users, LinkedIn is becoming an increasingly popular professional social media platform that is not just for jobseekers, but is a critical networking tool as well as a professional electronic rolodex. Learn LinkedIn research-based strategies, tips, and best practices along with techniques to optimize your keywords, write your value proposition, and differentiate your personal brand to stand out. Each session will allow for about 30 minutes of Q&A at the end of the instruction.
Course 1: We will overview the five sections in LinkedIn for keywords followed by strategies for your Headline, About section, creating meta tags, making word clouds and more.
Course 2: We will take a deep dive on your profile settings, ensure you have customized your URL, have logos for your work experience (if available), manage your skills and endorsements, recommendations, follow individuals, companies, and groups, and learn best practices for hashtags and formatting techniques.
Course 3: Know how to do Boolean searches in and out of LinkedIn.
Course 4: Write on! This session will cover you as the thought of leader for writing articles and generating banners for the articles, as well as writing posts on your home page, in groups and on your company page.
Course 5: Now that you have a stellar profile, let's connect with others and learn best practices for making introductions and get your SSI score.