This is a 6 week in-person course (2 nights a week/2 hours per night). This class lays the foundation of social media basics as we navigate interactions in the age of digital communication. You’ll learn what social media channels exist (including social networks, professional networks, and photo/video sharing websites/apps), understand how to create and manage a social media account, adjust your account settings, and how to use social media to connect personally and professionally.
You’ll also learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. This course will be held in-person and there may be an option for a few remote classes depending on the instructor and student availability.
Course cost does not include Textbook. Textbook Purchase Required.